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SHEILA SIM


  • Sheila is the undisputed top model in Singapore right now. Growing up, she watched videos of her model aunt Ivy Chng sashaying down the runway, but didn't think herself pretty enough to follow in her footsteps. Now, after being talent-scouted at Chng's wedding at the age of 16, Sheila is undoubtedly Singapore's golden girl. Besides fronting a high profile Poh Heng Jewellery ad campaign that saw her face on billboards, buses and in every fashion magazine, Sheila was also chosen as the face of London-based Singapore designer Ashley Isham's global ad campaign.

    Based in HK from 2002-2006, the highlight of Sheila’s career at that time was her appearance on stage at veteran popular crooner Sam Hui’s concert in 2004. Sheila also modelled in Milan and Japan, before returning to Singapore and filming her first movie, "Autumn in March", in 2008 as the lead actress.

    The clothes-horse has graced the catwalks of numerous international labels such as Christian Dior, ck Calvin Klein, Donna Karan, Dries Van Noten, Fendi, Giorgio Armani, Loewe, Matthew Williamson, MaxMara, Salvatore Feragammo, and Vera Wang. A true international model, Sheila has worked in Singapore, Malaysia, Indonesia, Cambodia, Hong Kong, Shanghai, Toyko, Milan and Paris.

    The face of the Audi Fashion Festival for 3 years in a row, Sheila can now be seen in the Mediacorp drama series “I’m in Charge”. She has also appeared in several variety shows including "Are You Up For It", a celebrity challenge where Sheila coaches Singaporean celebrities on catwalk.

    Sheila’s latest venture is in fashion design. She started her own label, Sceneplicity, in 2011. In 2012, she collaborated with Love Bonito to create a one of a kind capsule collection, which flew off the racks upon launching.

    The face and celebrity ambassador of the international beauty brand SK-II, Sheila has performed exceedingly well for consecutively two years, appearing in the brand's television commercials and prints, as well as events representing the well-known brand. She is the first and only Singaporean ambassador of the prestigious brand. In 2011, as a new ambassador, Sheila had the opportunity to appear in a regional SK-II launch event in Shanghai alongside other ambassadors like Qiqi, Tang Wei, Li Xin Jie and Yoo Ji Tae.

     

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